Feb 11
15
You probably have heard the black hat search engine optimization (SEO) tactics JC Penny’s pursued in order to be ranked well for various search terms particularly in planning for the 2010 holiday season. The news was uncovered by the New York Times. Although, one has to wonder if the New York Times was tipped to this issue by a competitor of JC Penney. The investigation by the New York Times found thousands of unrelated web sites in the retail industry were linking to JCPenny.com
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JC Penny’s Black Hat SEO Backfires